Dunkin Donuts Ethnography - 1367 Words

INTRODUCTION: I have chosen Dunkin Donuts for my Ethnography of a Coffee House report. Opened in 1948 by William Rosenberg in Quincy, Massachusetts, Mr. Rosenberg named his restaurant â€Å"Open Kettle† which at that time served only donuts and coffee. Two years later in 1950, Mr. Rosenberg renamed his restaurant â€Å"Dunkin Donuts.† Mr. Rosenberg’s goal was â€Å"make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores,† a philosophy which still holds true today (News Dunkin Donuts). There are over 8,500 Dunkin Donuts restaurants across 41 states in America and over 11,300 worldwide (Dunkin Donuts). With so many locations it was easily accessible and convenient for my schedule. The†¦show more content†¦My informant explained an observation she had made about the flow of the customers in the coffee house. Due to the location, the flow of customers corresponds to the arrival of publi c transportation, trains and buses. When a train arrives and customers get off the train, many wait to transfer to a bus close to the entrance of the coffee house. During that time, there is usually an influx of customers in the restaurant. Sometimes the line to order extends to the entrance door, during this time the customers wait time to receive their order is much longer than the wait to place an order. My informant explained that the extended wait time for an order was due to a limited number of staff working in the kitchen. DISCUSSION: During my visits to the coffee shop, I was very surprised that the amount of people that ordered donuts was not as large as I expected. I made that assumption that donuts would be a regularly ordered item because of the variety offered by the coffee house. However, the number of people who ordered donuts were more than those that ordered coffee. I noticed that the majority of people either ordered hot coffee or iced coffee (Figure 1). The other beverages such as, Macchiato, Cappuccino, Latte, Punch, Coolatta and Smoothie were not as popular. Additionally, I observed that many of the customers paid using cash, however the majorityShow MoreRelatedEthnography of Starbucks Essay1647 Words   |  7 PagesThe Status of Starbucks For my ethnography project, I decided to observe the Starbucks on Rockside Road in Independence, Ohio. My plan was to observe the subculture of Starbucks’ customers. A subculture is defined as a â€Å"structured social inequality or, more specifically, systematic inequalities between groups of people that arise as intended or unintended consequences of social processes and relationships.† My question was twofold. Does Starbucks appeal to certain social statuses? And if so,Read MoreEthnography Of A Coffee House Essay1191 Words   |  5 PagesEthnography of a Coffee House Introduction I gathered my information from Dunkin’ Donuts shop on the Third Avenue. Dunkin’ Donuts is one of the largest coffee shop chains in the world. I chose this because it is close to our house. When I first walked into the shop, I heard Chainsmokers’ Closer song. It was also a quiet place sometimes where you could just sit and relax. It is a small place with limited seats. There were only three small tables and a long table. The place is air-conditioned, so